Are You the Marketing Exception to the Rule?
Recently I was reminded of a film from back in the noughties when those Hollywood ensemble casts were all the rage. The movie was He's Just Not That Into You and it was based on a popular relationship book of the same name. You're probably wondering what a 00's rom-com has to do with marketing... Well it's a particular exchange between Ginnifer Goodwin's and Justin Long's character.
Ginnifer's character, a hopeless romantic is brought back to reality by Justin's (a cynical realist) when he explains to her, all the amazing love stories she clings all her hope on are the 'exception' not the 'rule' of romance.
It's OK to be the Marketing 'RULE'
Comparison is the thief of joy is a quote I constantly make myself remember, because so often we are comparing ourselves, our businesses, our lives to others. In business: especially with our marketing efforts. But how often are we comparing ourselves to the 'EXCEPTION'? I bet all the time!
A viral Instagram reel will not create longevity for your business. Consistently creating content and sharing it on platforms where your ideal audience is, will.
You Are Not Beyoncé
Beyoncé's country music pivot has made the world sit up and listen. So, of course Texas Hold 'Em is the number 1 trending audio and already has 241,000 reels made with it - this will grow exponentially over the coming weeks. With influencers and businesses alike jumping on this trend.
When you inevitably jump on this trend, whether on Instagram or TikTok don't get hung up on the numbers. Remember: anything over 100,000 plays/views is the exception. I took a minute and scrolled through the audio page and the vast majority of the reels using this audio have under 5,000 plays/views.
Instead of being underwhelmed by your number of views/plays, I want you to imagine you have a physical shop. Now you're in your imaginary shop, how good would it be to have the amount of people walk through your door, who have viewed your reel. It's not bad, is it!
No exceptions needed here, because you totally RULE!
