Give Purpose to your Content Repurposing
If you’re going to do something, do it with purpose!
It’s More Than Copying & Pasting
Yes, repurposing your content is a time-saver. But that doesn’t mean just copying and pasting followed by crossing fingers. Your audience’s expectations will differ depending on what platform they are on. If you just copy and paste content across you will be missing opportunities. Start by tweaking for the win. By making small changes to your content you will be creating a greater chance of making the most impact on each marketing platform.
Modify Content to Make the Most Out of It
When you have a juicy bit of content that can be utilised across other platforms. Take a newsletter for example. You can easily turn a monthly newsletter into blog posts and multiple social media posts. Understanding the rules of long and short format content will help you immensely with making the most out of your content. The way you write a blog post differs greatly from a social media caption.
Think Structure, Then Disrupt
When taking your newsletter main topics and expanding them into long-format content as blog posts to help boost your organic SEO, it is all about structure. The readability of your blog post impacts its online performance, so structure it with: captivating headlines, flowing paragraphs and a clear to call action.
However, social media captions, you need to throw the long-format rulebook out. Disruption will stop the scroll and help hold the attention of your audience. Intentionally break your copy into sharp, snappy one liners.
Remember, if you can make a single image social media post, you can turn that into a reel (or other video content) and expand for carousel posts (make sure you make them pdf docs to work best on LinkedIn and images for Instagram).
Now, go forth and repurpose!
