Being Sociable on Social Media
Remember it's called Social Media for a reason.
When using social media for business you still need to remember to be sociable. Fitting this into your busy working day may not be the easiest or seem like a task to prioritise, but trust me it should be.
Engagement is key - you not them
Whichever platform you've chosen to promote your business, you must stay active. If you would like to create more engagement for your page/feed you must engage too. Like, comment, share and be real! Not just the odd emoji or share without tag, take a little time and create connections online.
There are people behind posts
Selling and therefore marketing boils down to relationships and connections between people. This is the same for social media, behind every post there is a person working just like you to promote their business. So this provides a great opportunity to offer support, and in turn receive engagement back.
When someone takes the time
Most importantly, when someone has taken the time to engage with your post, whether a comment or share, take the time to thank them. If someone complimented your work in person, you wouldn't ignore them, so don't online.
But I have a business to run
You probably already have a to do list a mile long, but I strongly urge you to add to the list, engagement time. This might be before you start your day, or in the evening when you have a little extra time. It can be once a week, just like clearing the inbox or other admin tasks. Get engaging, you won't regret it !
