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The Feed


Is 9 minutes really long-format?
Here's the context I'm merrily scrolling through LinkedIn when a connection of mine reacts to a post. A post about authenticity needing to be your number 1 approach to social media and how they had watched a 9 minute TikTok by a creator who they now trusted implicitly. And the only thing I could focus on was their comment about how long-format was having a comeback. Leading to: is 9 minutes really long-format??? Let Disney+ enter the chat To celebrate the 20th anniversary of
Jan 262 min read


How to Anticipate Marketing Trends
Have you ever wondered how brands are so quick to jump on a trend? I know I have! But then I realised if they can do it... surely, so can...
Jun 5, 20242 min read


Give Purpose to your Content Repurposing
If you’re going to do something, do it with purpose! It’s More Than Copying & Pasting Yes, repurposing your content is a time-saver. But...
Apr 23, 20242 min read


Are You the Marketing Exception to the Rule?
Recently I was reminded of a film from back in the noughties when those Hollywood ensemble casts were all the rage. The movie was He's...
Feb 22, 20242 min read


How To Improve Your Email Open Rates
Subject Line + Preview Text = Improved Email Open Rates When you begin to write your next email for your subscribers, make sure you’re...
Aug 14, 20232 min read


Being Sociable on Social Media
Remember it's called Social Media for a reason. When using social media for business you still need to remember to be sociable. Fitting...
Jul 28, 20211 min read


Branding Consistency Made Easy
3 tips to improve brand consistency across all marketing content. With 3 elements you can establish the beginnings of brand consistency,...
Jul 28, 20213 min read
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