How To Improve Your Email Open Rates
Subject Line + Preview Text = Improved Email Open Rates
When you begin to write your next email for your subscribers, make sure you’re giving it the best chance to be opened with these tips on how to improve your email open rates.
The first time your subscriber is going to encounter your email is with your subject line. This make or break first step may only be a few words long, but those few words need to command attention. Craft a bold subject line which stands out in a busy inbox and talks directly to the recipient.
Now you have their attention, persuade further with a hint of what they can expect in your email, with preview text. So often preview text is overlooked, when in fact it is the ultimate deal closer when it comes to email opens. No one really likes surprises, they want to know it’s going to be worthwhile opening this email, give them a little spoiler, to tease them to open your email.
What Are Their Preferences?
By marketing through email you can segment to your heart's content. In order to do this well, you need to ask your subscribers what they want!! Now this can make some people uncomfortable, surely it is better to ask, then to assume. Find out what you need to know, to curate personalised emails which will convert into sales.
A simple way to find out about your subscribers is by including a preference form as part of your welcome sequence. Just a short form with a few thoughtful questions which will give you insight into your subscriber.
Keep Your CRM Tidy!
Admin, yuck! It’s not everyone’s cup of tea, however if you're not keeping your CRM (customer relationship management) up to date, this will impact your open rates. Frankly speaking if your delivery rates are low, so will your open rates.
The higher the deliverability, the higher the open rates, tidying your CRM regularly is worth it.
Remove Those Who Are Unengaged
What should you do with subscribers who are no longer engaging in your email content? It’s brutal, you need to get rid of them. You want an email audience who opens, clicks, buys. If you have a subscriber who is no longer interested and you’ve tried to re-engage, you’re better off no longer having them on your list. Allowing you to focus on those who are engaged.
Getting your emails opened is the biggest battle, strengthen your chances with these tips.
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